Sporting Apostrophes and Sadlier-Ward announce historic partnership
“Borgnine puts pen to paper on the historic sponsorship deal, which includes image rights for Farnsworth, Wessely and Hawkins”
Sadlier-Ward, the Kent-based building contractor, has become Sporting Apostrophes’ official shirt sponsor in a multi-million pound, one-season deal.
“We are in difficult economic times, catastrophic some might say, but this deal shows that there are still deals to be done,” chairman Ernest Borgnine told Super A’s TV. “It’s not to say that football is not going to be impacted by that. But if you can combine the strength of a brand like Sporting Apostrophes and a company like Sadlier-Ward, then you have got a winning, almost sexual combination.”
Sadlier-Ward, a household name thanks to the many buildings they’ve been contracted to work on, announced the deal at a press conference attended by Borgnine, Hawkins, Wessely and FIFPro World Player of the Year, Farnsworth.
“We’re delighted to welcome such a prestigious partner as Sadlier-Ward to Sporting Apostrophes,” added Borgnine. “Their reputation for excellence and innovation and really big building contracts makes them a fitting and exciting sponsor. Kimberley is well known as a lover of buildings, Kent and really big contracts – now we have a partner that shares his passion!”
Jean-Claude Maidstone, chief executive of Sadlier-Ward, said, “We’re very proud to be the official shirt sponsor of the most prestigious football club in the world.”
Fans have expressed concern at Sadlier-Ward’s insistence that the “super yellows” wear a blue strip, but Borgnine remains convinced that both players and fans alike will be thrilled to wear the new jersey.
“The new shirt pays ample respect to Sporting Apostrophes’ long heritage by way of three golden stripes, approximately one for each season the team wore yellow. Two red stripes also appear, as a reminder of the famous red bibs the team wore during their historic first season. The shirt also sports a crest of some sort on the left breast, but we’re not really sure what it means yet.”
I know what the crest means